"Ninety-five percent of the world's designers focus all of their effort on developing products and services exclusively for the richest ten percent of the world's customers.Nothing less than a revolution in design is needed to reach the other ninety percent" Paul Polak states in "Design for the other ninety percent."
Do we need a revolution or is it the awareness among the designers that is needed?
Do we have the strength and ability to change the statistics?
What prevents us from designing for poor or the needy population?
Data colected from "Design for the other ninety percent" Smithsonian.
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